My journey into business didn’t start with social media, it started with people.

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Before founding Aspect Socials, I spent years working in customer-facing roles, beginning as a professional ballet dancer before transitioning into over a decade as a personal trainer.

 

Those years taught me how to build trust, communicate value, and connect with people on a human level, skills that now sit at the heart of everything I do.

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Alongside that, I’ve always had a deep pull toward creativity. Storytelling, design, photography, the kind of work that brings brands to life and creates genuine connection.

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That passion led me into marketing and social media, where I’ve now worked full-time for over three years. While my roots were in wellness, my work naturally evolved into supporting salons, beauticians, cafés, restaurants, and other service-based businesses. It felt like a natural progression, combining my creative skillset with my understanding of what actually gets people through the door.

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Today, Aspect Socials exists to help service-based businesses show up online with clarity and confidence. I handle the strategy, content, and execution, turning your socials into a sales-driven extension of your business, so you can focus on what you do best.