My journey began in the health and wellness world long before Aspect Socials. I spent years as a professional ballet dancer before transitioning into over a decade as a personal trainer, where I had the privilege of helping people build strength, confidence, and healthier lives.

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But there was always something else pulling at me: creativity.

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I’ve always had a love for storytelling, design, and photography, the kind of creativity that brings ideas to life and connects with people on a deeper level. While I loved personal training for its human connection, I craved a way to use my creative side to make an even bigger impact.

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That’s what led me into marketing and social media, where I’ve now been working full time for three years. What started in the wellness space has naturally grown into working with salons, beauticians, cafés, and restaurants. It feels like a natural fit — I’ve always loved the beauty industry, and as a self-confessed foodie, working with lifestyle brands just made sense.

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Through both my years in customer-facing roles and my creative background, I’ve learned exactly what people want and how to get them through the door.

 

Now, with Aspect Socials, my mission is to help lifestyle businesses show up online with confidence and clarity, so they can focus on the parts of the business they love, while I turn their socials into sales.